SHARJAH: The Expo Centre Sharjah (ECS) participated in the 54th annual World Trade Centres Association (WTCA) Global Business Forum (GBF). Hosted by the World Trade Centre (WTC) Bengaluru in India, the event gathered over 245 attendees, including leading business figures, exhibition industry professionals, and CEOs. These attendees represented 110 WTC locations across 36 countries and territories, spanning 52 diverse industry sectors.
Saif Mohammed Al Midfa, CEO of ECS and a board member of the Global Association of the Exhibition Industry (UFI), represented the World Trade Centre Sharjah at the forum. Notably, during the event, Al Midfa was appointed as a member of the prestigious WTCA Regional Advisory Council for the Middle East and Africa region.
The event discussed the need for unified international efforts to bolster the business community, promote economic development, foster innovation, and enhance creativity within the conferences and specialised events sectors.
Furthermore, it addressed the impor
tance of enhancing the global exhibition sector’s capabilities to embrace technology and digital transformation within its operational frameworks.
While meeting with several businessmen and CEOs, Al Midfa discussed how broadening the scope of the exhibition sector’s objectives can help support business communities through organising specialised events in various economic and commercial fields.
He emphasised the value of knowledge-sharing between exhibition centres globally, a practice that fosters business tourism and strengthens the exhibition and conference industry.
Al Midfa expressed his happiness at being appointed as a member of the WTCA Regional Advisory Council for the Middle East and Africa region. ‘This appointment reaffirms the prestigious position and crucial role played by the Emirate of Sharjah, represented by the Expo Centre, in the exhibition industry at regional and international levels. It also underscores its successful track record in organising events, conferences, and exhibitions.’
H
e reiterated his full readiness to shoulder this responsibility and exert maximum effort to promote the exhibition industry in the region, the Middle East, and Africa.
The CEO of Expo Centre Sharjah noted that the forum provided an ideal platform for discussing new innovative work mechanisms to create additional value for the exhibitions and events sector, develop sustainability practices, and enhance its reliance on technology.
Source: Emirates News Agency