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General Authority of Sports showcases initiatives under Sports Sector Strategy 2032

DUBAI, The General Authority of Sports (GAS) gathered representatives of the Olympic Committee, various sports federations, and other stakeholders from the UAE sports sector in an interactive workshop to discuss the proposed UAE Sports Sector Strategy 2032, and engage them in setting its initiatives and programmes.

The interactive workshop followed a series of meetings with decision-makers and stakeholders in the sector in an effort to engage them in setting priorities and outlining a roadmap for the sports sector in the future.

In his opening speech during the workshop, Dr. Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and SMEs, Chairman of the Olympic Committee, and First Deputy President of the UAE National Olympic Committee, said, “We prioritise collaboration in our activities with our partners at the Olympic Committee, in sports federations, and in all relevant UAE authorities. This is a strategic approach for us and the tactic we plan on implementing to develop the sports sector in the UAE, explore promising opportunities, establish a competitive and professional sports sector, and empower Emirati sports icons that excel and promote the UAE on the world stage.”

The strategy contains a comprehensive transformational programme for sports federations in the UAE. It reflects an ambitious national vision for a sports community capable of achieving global success. Consisting of 54 strategic initiatives, the vision is underpinned by three major transformational themes: mass participation, high performance, and the sports ecosystem.

The first theme, mass participation, consists of several initiatives that aim to increase participation in sports activities to 65 percent. The Strategy also seeks, under the “high performance” theme to qualify more than 20 Olympic athletes in the next 11 years. The final “sports ecosystem” theme consists of a series of initiatives that aim to increase the sports sector’s contribution to the UAE’s GDP.

The strategy identified five requirements for sports federations to succeed: Setting clear goals and directions; effective leadership and governance; enhancing technical and operational capabilities; setting calculated, transparent, and clear budgets; and revenue generation through partnerships with the private sector.

The programme addresses challenges related to financing and transparency, in addition to offering support for hosting international tournaments, talent development programmes, and training camps. It also strives to enhance competitiveness in local tournaments; develop facilities and infrastructure; increase coordination between clubs, federations, the Authority, and the Olympic Committee; support candidates for positions in international sports bodies; and develop women’s sports and talent acquisition.

The programme has four core principles: Performance-based funding; periodic evaluation of federations’ work; support provided by the GAS and the Olympic Committee to accelerate the transformation; and governance, which calls for new processes and policies to evaluate performance.

The Sports Coordination Council brings together members from five ministries, as well as the GAS, the National Olympic Committee, and sports councils. It aims to promote sports and physical activity, foster strategic cooperation and consensus among stakeholders, oversee the development of community sports programmes, and build an integrated sports database.

The proposed strategy calls for launching a digital platform for sports federations, allowing them to access digital services that can drive the digital transformation of the sports sector, generate reliable sports-related data, and promote the use of advanced technologies. It provides a single platform for all sports federations, which helps enhance productivity, support planning for the future of the sports system, create investment opportunities, and promote governance.

 

Source: Emirates News Agency

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