LONDON, Sept. 7, 2015 /PRNewswire/ — This report analyzes the worldwide markets for Greeting Cards in Million Units and US$ Million by the following Occasions: Seasonal Cards (Christmas/New Year, Valentine’s Day, & Other Seasonal Cards), and Everyday Cards (Birthday, Anniversary, & Other Everyday Cards). The US and Canadian markets are analyzed by the following Segments: Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day, & Other Seasonal Cards), and Everyday Cards ( Birthday, Anniversary, Get Well, Friendship, & Other Everyday Cards). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 155 companies including many key and niche players such as –

American Greetings Corporation

Archies Limited

Avanti Press Inc.

Budget Greeting Cards Ltd.

Card Connection

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-2

Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

Greeting Cards Industry Adapt to Challenging Times II-1

Expression through Cards: An Undying Tradition Persevering

Through Time II-1

What Makes a Greeting Card a Valued & Thoughtful Gift? II-2

A Psychographic Profile of Greeting Card Customer Groups II-2

Growth Drivers in a Nutshell II-3

Growth Drivers (On a Scale of 1-10) II-3

Recession in Retrospect II-4

Outlook II-4

Overpowering Alternatives Hinder Volume Sales II-5

Table 1: Per Capita Consumption of Greeting Cards for United

Kingdom, United States, Canada, Australia and Spain: 2013

(includes corresponding Graph/Chart) II-6

Developing Countries to Turbocharge Global Growth II-6

2. COMPETITION II-7Hallmark & American Greetings: A Competitive Comparison II-7Who Wields the Leadership Scepter? II-7What Makes Hallmark a Hallmark in the Cards Arena? II-8Hallmark Seeks Help from Technology for Supply Chain Efficiency II-8American Greetings’ Recipe for Online Success II-9Hallmark & American Greetings: Insights into Ploys &Strategies Adopted II-9Market Leaders Embrace the E-Card Business Model II-10The Tussle in the E-Greeting Arena II-10Low Entry Barriers Make Industry Attractive for Newcomers II-11Companies Fight to Remain Relevant Amidst Shifting Demographics II-11Card Manufacturers Use Technology to Appeal to Customers II-11Licensing Agreements: Building Blocks for Improved Sales Turnover II-11Increasing Raw Material Costs Add to Manufacturers Woes II-12Retail Landscape for Greeting Cards II-12Online Greeting Card Sales: The Most Lucrative Retail Segment II-12Innovative Retailing Strategies: Order of the Day II-13Supermarkets: A Niche Channel for Greeting Cards II-13

3. MARKET TRENDS, ISSUES & DRIVERS II-14

Digital Cards Cannibalize the Traditional Greeting Cards Market II-14

Internet as a Medium to Celebrate & Socialize: A Boon to E-

Greetings Cards II-15

Traditional Greetings Cards vs. Electronic Greetings Cards II-15

E-greeting Cards Adopt Subscription based Business Model II-16

Noteworthy Design Trends in Greeting Cards, Spurs Market Demand II-16

Sound Cards Create Waves II-16

‘Blank’ is the New Design Trend II-16

Handmade Cards Gain Popularity II-17

Valentine Cards are a Passé, How About an ‘Anti-Valentine’? II-17

Hilarious Greeting Cards Put the Fun Back into Wishing II-17

Rising Popularity of Customized Greeting Cards Bodes Well for

the Market II-17

Personalized Cards and Gifts: Focus of Innovation at Hallmark II-17

Custom-Printing Emerge as a Lucrative Business II-18

Mobile Phone Apps for Creating Physical Greeting Cards: A

Growing Trend II-18

Greeting Cards Turn Eco-friendly II-19

Boxed Card Sets: A Novel Strategy to Sustain Market Growth II-19

Sales of Luxury Cards on the Rise II-19

Increased Demand for Cards for the Blind II-19

New Occasions and New Themes: A Growing Niche II-20

Workplace Greetings Attain Commonplace Stature II-20

Sympathy Cards Help Sail Through Difficult Times II-20

Corporate Greeting Cards: An Ideal Marketing & Advertising Tool II-21

Demographic Trends Play an Important Role in Market Dynamics II-21

Table 2: Global Youth Population (in Millions) Between the

Ages of 10 to 24 Years by Country/Region 2013 & 2050

(includes corresponding Graph/Chart) II-22

4. OCCASIONS, CELEBRATIONS & HOLIDAYS: A MACRO PERSPECTIVE II-23Valentine’s Day Cards: Evolution Scan from 1920s to Date II-23Facts about Valentine’s Day Cards II-24Trends II-24Father’s Day & Mother’s Day: A Tribute to Parenthood II-25Father’s Day II-25Trends II-25Mother’s Day II-25Trends II-26Halloweens Day: A Spooky Homage to Immortality II-26Christmas/New Year: There’s Money in Festivities II-26Christmas II-26New Year’s Eve/Day II-27Chinese New Year II-27Easter, Three Kings Day & Thanksgiving Day: Milking Cash fromReligious Events II-27Easter II-27Three Kings Day II-27Thanksgiving II-28Passover II-28Weddings: A Season for Cash Registers to Chime with theWedding Bells II-28Anniversaries: Celebrating Milestones in Camaraderie II-28Birthdays: The World’s Best-Loved Reason to Celebrate II-28

5. PRODUCT OVERVIEW II-29

Greeting Cards: Definition II-29

Types of Greeting Cards II-29

Standard Greeting Cards II-29

Photo Greeting Cards II-29

Musical Greeting Cards II-29

Electronic Greeting Cards II-29

Postcards II-29

Corporate Greeting Cards II-30

New Styles II-30

Disposable Feature II-30

Additional Features II-30

Prospects II-30

C.A.R.D System: Endorsing the Tradition of Offering Business

Cards II-31

Advantages of the C.A.R.D. System II-31

Applications of the C.A.R.D. System II-31

Kids’ Greeting Cards II-31

UNICEF Greeting Cards II-32

History of Greeting Cards: A Peek into Its Intriguing Origin II-32

Popular Christmas Cards: Trick Cards II-33

Types of Trick Cards II-33

Legendary Artists: Documenting Creativity through the Ages II-33

John Calcott Horsley (1817-1903) II-33

Louis Prang (1824 -1909): Father of the American Christmas Card II-33

Esther Allen Howland (1828-1904): An Emblematic Trendsetter

Ensconced in Time II-33

George C. Whitney (1842-1915): Renowned for Valentine Verses II-34

Kate Greenaway (1846-1901): Pioneering Card Designer of the

Victorian Era II-34

Ellen H. Clapsaddle (1865-1934): A Great Artist II-34

Joyce C. Hall (1891-1982): Creator of Famous Hallmark Company II-34

George Burkhardt: Propagator of Noble Causes II-34

6. PRODUCT INTRODUCTIONS/INNOVATIONS II-35Selina Lake Introduces New Range of Greeting Cards II-35American Greetings Launches New Tongue Waggin’ Wishes™Greeting Cards II-35American Greetings Unveils New Wiggle It Wishes™ Cards Collection II-35SABIVO Design Introduces New Greeting Cards at Spring Fair II-35Blue Eyed Sun Unveils New Range of Vintage Greeting Cards II-35Blue Eyed Sun Introduces Novel Range of Enchantment Cards II-35Starbucks Introduces Starbucks Cards in China II-35Hallmark Re-Introduces Shoebox Line Greeting Cards II-36Knots & Kisses Introduces Novel Greeting Cards II-36Action Unveiled Christmas Cards at PG Live II-36Artiphany Introduces Gizmo Greeting Cards Powered by DAQRI II-36Life is Good Launches New Range of Greeting Cards II-36YTR Design Unveils Candy Greetings Cards II-36Cleverbug Introduces an iPhone App for Personalized GreetingCards II-36

7. RECENT INDUSTRY ACTIVITY II-37

Iconix Acquires Strawberry Shortcake Brand from American

Greetings II-37

Card Factory to Establish 500 Novel Stores II-37

Two Naval Architects Establishes LovePop Cards Greeting Card

Company II-37

Oxfam Unveils Mother’s Day Card World Record Attempt II-37

Weiss Family Acquires American Greetings II-37

8. FOCUS ON SELECT PLAYERS II-38American Greetings Corporation (US) II-38Carlton Cards Ltd. ( Canada) II-38Papyrus (US) II-38John Sands ( Australia & New Zealand) II-38Archies Limited ( India) II-39Avanti Press Inc. (US) II-39Budget Greeting Cards Ltd (UK) II-39Card Connection (UK) II-39Child Rights and You ( India) II-40Current Inc. (US) II-40Party City Corporation (US) II-40Hallmark Cards, Inc. (US) II-41International Greetings Plc (UK) II-41Simon Elvin Ltd. (UK) II-41UNICEF (US) II-42Vintage Cards & Creations Ltd. ( India) II-42William Arthur (US) II-42

9. GLOBAL MARKET PERSPECTIVE II-43

Volume Analytics II-43

Table 3: World Recent Past, Current & Future Analysis for

Greeting Cards by Geographic Region – US, Canada, Japan,

Europe, Asia-Pacific (Excluding Japan), Middle East & Africa,

and Latin America Markets Independently Analyzed with Annual

Sales Figures in Million Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-43

Table 4: World Historic Review for Greeting Cards byGeographic Region – US, Canada, Japan, Europe, Asia-Pacific(Excluding Japan), Middle East & Africa, and Latin AmericaMarkets Independently Analyzed with Annual Sales Figures inMillion Units for Years 2007 through 2013 (includescorresponding Graph/Chart) II-44

Table 5: World 14-Year Perspective for Greeting Cards by

Geographic Region – Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin America Markets for Years

2007, 2015 & 2020 (includes corresponding Graph/Chart) II-45

Greeting Cards Volume Sales by Occasion II-46

Table 6: World Recent Past, Current & Future Analysis for

Seasonal Greeting Cards by Geographic Region – US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin America Markets Independently Analyzed

with Annual Sales Figures in Million Units for Years 2014

through 2020 (includes corresponding Graph/Chart) II-46

Table 7: World Recent Past, Current & Future Analysis forSeasonal Greeting Cards by Occasion – Christmas/New Year,Valentine’s Day and Others Markets Independently Analyzedwith Annual Sales Figures in Million Units for Years 2014through 2020 (includes corresponding Graph/Chart) II-47

Table 8: World Historic Review for Seasonal Greeting Cards

by Geographic Region – US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin America Markets Independently Analyzed with Annual

Sales Figures in Million Units for Years 2007 through 2013

(includes corresponding Graph/Chart) II-48

Table 9: World Historic Review for Seasonal Greeting Cardsby Occasion – Christmas/ New Year, Valentine’s Day andOthers Markets Independently Analyzed with Annual SalesFigures in Million Units for Years 2007 through 2013(includes corresponding Graph/Chart) II-49

Table 10: World 14-Year Perspective for Seasonal Greeting

Cards by Geographic Region – Percentage Breakdown of Unit

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East & Africa, and Latin America Markets for

Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-50

Table 11: World 14-Year Perspective for Seasonal GreetingCards by Occasion – Percentage Breakdown of Unit Sales forChristmas/New Year, Valentine’s Day and Others Markets forYears 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-51

Table 12: World Recent Past, Current & Future Analysis for

Christmas/New Year Greeting Cards by Geographic Region – US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin America Markets

Independently Analyzed with Annual Sales Figures in Million

Units for Years 2014 through 2020 (includes corresponding

Graph/Chart) II-52

Table 13: World Historic Review for Christmas/New YearGreeting Cards by Geographic Region – US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Middle East &Africa, and Latin America Markets Independently Analyzedwith Annual Sales Figures in Million Units for Years 2007through 2013 (includes corresponding Graph/Chart) II-53

Table 14: World 14-Year Perspective for Christmas/ New Year

Greeting Cards by Geographic Region – Percentage Breakdown

of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin America

Markets for Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) II-54

Table 15: World Recent Past, Current & Future Analysis forValentine’s Day Greeting Cards by Geographic Region – US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America MarketsIndependently Analyzed with Annual Sales Figures in MillionUnits for Years 2014 through 2020 (includes correspondingGraph/Chart) II-55

Table 16: World Historic Review for Valentine’s Day Greeting

Cards by Geographic Region – US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin America Markets Independently Analyzed with Annual

Sales Figures in Million Units for Years 2007 through 2013

(includes corresponding Graph/Chart) II-56

Table 17: World 14-Year Perspective for Valentine’s DayGreeting Cards by Geographic Region – Percentage Breakdownof Unit Sales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Middle East & Africa, and Latin AmericaMarkets for Years 2007, 2015 & 2020 (includes correspondingGraph/Chart) II-57

Table 18: World Recent Past, Current & Future Analysis for

Other Seasonal Cards by Geographic Region – US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin America Markets Independently Analyzed

with Annual Sales Figures in Million Units for Years 2014

through 2020 (includes corresponding Graph/Chart) II-58

Table 19: World Historic Review for Other Seasonal Cards byGeographic Region – US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Middle East & Africa, and Latin AmericaMarkets Independently Analyzed with Annual Sales Figures inMillion Units for Years 2007 through 2013 (includescorresponding Graph/Chart) II-59

Table 20: World 14-Year Perspective for Other Seasonal Cards

by Geographic Region – Percentage Breakdown of Unit Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East & Africa, and Latin America Markets for

Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-60

Table 21: World Recent Past, Current & Future Analysis forEveryday Greeting Cards by Geographic Region – US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Middle East &Africa, and Latin America Markets Independently Analyzedwith Annual Sales Figures in Million Units for Years 2014through 2020 (includes corresponding Graph/Chart) II-61

Table 22: World Recent Past, Current & Future Analysis for

Everyday Greeting Cards by Occasion – Birthday, Anniversary,

and Others Markets Independently Analyzed with Annual Sales

Figures in Million Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-62

Table 23: World Historic Review for Everyday Greeting Cardsby Geographic Region – US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East & Africa, andLatin America Markets Independently Analyzed with AnnualSales Figures in Million Units for Years 2007 through 2013(includes corresponding Graph/Chart) II-63

Table 24: World Historic Review for Everyday Greeting Cards

by Occasion – Birthday, Anniversary, and Others Markets

Independently Analyzed with Annual Sales Figures in Million

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-64

Table 25: World 14-Year Perspective for Everyday GreetingCards by Geographic Region – Percentage Breakdown of UnitSales for US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Middle East & Africa, and Latin America Markets forYears 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-65

Table 26: World 14-Year Perspective for Everyday Greeting

Cards by Occasion – Percentage Breakdown of Unit Sales for

Birthday, Anniversary, and Others Markets for Years 2007,

2015 & 2020 (includes corresponding Graph/Chart) II-66

Table 27: World Recent Past, Current & Future Analysis forBirthday Greeting Cards by Geographic Region – US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Middle East &Africa, and Latin America Markets Independently Analyzedwith Annual Sales Figures in Million Units for Years 2014through 2020 (includes corresponding Graph/Chart) II-67

Table 28: World Historic Review for Birthday Greeting Cards

by Geographic Region – US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin America Markets Independently Analyzed with Annual

Sales Figures in Million Units for Years 2007 through 2013

(includes corresponding Graph/Chart) II-68

Table 29: World 14-Year Perspective for Birthday GreetingCards by Geographic Region – Percentage Breakdown of UnitSales for US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Middle East & Africa, and Latin America Markets forYears 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-69

Table 30: World Recent Past, Current & Future Analysis for

Anniversary Greeting Cards by Geographic Region – US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin America Markets

Independently Analyzed with Annual Sales Figures in Million

Units for Years 2014 through 2020 (includes corresponding

Graph/Chart) II-70

Table 31: World Historic Review for Anniversary GreetingCards by Geographic Region – US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East & Africa, andLatin America Markets Independently Analyzed with AnnualSales Figures in Million Units for Years 2007 through 2013(includes corresponding Graph/Chart) II-71

Table 32: World 14-Year Perspective for Anniversary Greeting

Cards by Geographic Region – Percentage Breakdown of Unit

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East & Africa, and Latin America Markets for

Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-72

Table 33: World Recent Past, Current & Future Analysis forOther Everyday Cards by Geographic Region – US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Middle East &Africa, and Latin America Markets Independently Analyzedwith Annual Sales Figures in Million Units for Years 2014through 2020 (includes corresponding Graph/Chart) II-73

Table 34: World Historic Review for Other Everyday Cards by

Geographic Region – US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin America

Markets Independently Analyzed with Annual Sales Figures in

Million Units for Years 2007 through 2013 (includes

corresponding Graph/Chart) II-74

Table 35: World 14-Year Perspective for Other Everyday Cardsby Geographic Region – Percentage Breakdown of Unit Salesfor US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Middle East & Africa, and Latin America Markets forYears 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-75Value Analytics II-76Table 36: World Recent Past, Current & Future Analysis forGreeting Cards by Geographic Region – US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Middle East & Africa,and Latin America Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2014 through 2020(includes corresponding Graph/Chart) II-76

Table 37: World Historic Review for Greeting Cards by

Geographic Region – US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin America

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2007 through 2013 (includes

corresponding Graph/Chart) II-77

Table 38: World 14-Year Perspective for Greeting Cards byGeographic Region – Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years2007, 2015 & 2020 (includes corresponding Graph/Chart) II-78Greeting Cards Value Sales by Occasion II-79Table 39: World Recent Past, Current & Future Analysis forSeasonal Greeting Cards by Geographic Region – US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Middle East &Africa, and Latin America Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2014through 2020 (includes corresponding Graph/Chart) II-79

Table 40: World Recent Past, Current & Future Analysis for

Seasonal Greeting Cards by Occasion – Christmas/New Year,

Valentine’s Day and Others Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2014

through 2020 (includes corresponding Graph/Chart) II-80

Table 41: World Historic Review for Seasonal Greeting Cardsby Geographic Region – US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East & Africa, andLatin America Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2007 through 2013(includes corresponding Graph/Chart) II-81

Table 42: World Historic Review for Seasonal Greeting Cards

by Occasion – Christmas/ New Year, Valentine’s Day and

Others Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2013 (includes

corresponding Graph/Chart) II-82

Table 43: World 14-Year Perspective for Seasonal GreetingCards by Geographic Region – Percentage Breakdown of ValueSales for US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Middle East & Africa, and Latin America Markets forYears 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-83

Table 44: World 14-Year Perspective for Seasonal Greeting

Cards by Occasion – Percentage Breakdown of Value Sales for

Christmas/New Year, Valentine’s Day and Others Markets for

Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-84

Table 45: World Recent Past, Current & Future Analysis forChristmas/New Year Greeting Cards by Geographic Region – US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2014 through 2020 (includes correspondingGraph/Chart) II-85

Table 46: World Historic Review for Christmas/New Year

Greeting Cards by Geographic Region – US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin America Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2007

through 2013 (includes corresponding Graph/Chart) II-86

Table 47: World 14-Year Perspective for Christmas/ New YearGreeting Cards by Geographic Region – Percentage Breakdownof Value Sales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Middle East & Africa, and Latin AmericaMarkets for Years 2007, 2015 & 2020 (includes correspondingGraph/Chart) II-87

Table 48: World Recent Past, Current & Future Analysis for

Valentine’s Day Greeting Cards by Geographic Region – US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin America Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2014 through 2020 (includes corresponding

Graph/Chart) II-88

Table 49: World Historic Review for Valentine’s Day GreetingCards by Geographic Region – US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East & Africa, andLatin America Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2007 through 2013(includes corresponding Graph/Chart) II-89

Table 50: World 14-Year Perspective for Valentine’s Day

Greeting Cards by Geographic Region – Percentage Breakdown

of Value Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin America

Markets for Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) II-90

Table 51: World Recent Past, Current & Future Analysis forOther Seasonal Cards by Geographic Region – US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Middle East &Africa, and Latin America Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2014through 2020 (includes corresponding Graph/Chart) II-91

Table 52: World Historic Review for Other Seasonal Cards by

Geographic Region – US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin America

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2007 through 2013 (includes

corresponding Graph/Chart) II-92

Table 53: World 14-Year Perspective for Other Seasonal Cardsby Geographic Region – Percentage Breakdown of Value Salesfor US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Middle East & Africa, and Latin America Markets forYears 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-93

Table 54: World Recent Past, Current & Future Analysis for

Everyday Greeting Cards by Geographic Region – US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin America Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2014

through 2020 (includes corresponding Graph/Chart) II-94

Table 55: World Recent Past, Current & Future Analysis forEveryday Greeting Cards by Occasion – Birthday, Anniversary,and Others Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2014 through 2020 (includescorresponding Graph/Chart) II-95

Table 56: World Historic Review for Everyday Greeting Cards

by Geographic Region – US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin America Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2013

(includes corresponding Graph/Chart) II-96

Table 57: World Historic Review for Everyday Greeting Cardsby Occasion – Birthday, Anniversary, and Others MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2007 through 2013 (includes correspondingGraph/Chart) II-97

Table 58: World 14-Year Perspective for Everyday Greeting

Cards by Geographic Region – Percentage Breakdown of Value

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East & Africa, and Latin America Markets for

Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-98

Table 59: World 14-Year Perspective for Everyday GreetingCards by Occasion – Percentage Breakdown of Value Sales forBirthday, Anniversary, and Others Markets for Years 2007,2015 & 2020 (includes corresponding Graph/Chart) II-99

Table 60: World Recent Past, Current & Future Analysis for

Birthday Greeting Cards by Geographic Region – US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin America Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2014

through 2020 (includes corresponding Graph/Chart) II-100

Table 61: World Historic Review for Birthday Greeting Cardsby Geographic Region – US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East & Africa, andLatin America Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2007 through 2013(includes corresponding Graph/Chart) II-101

Table 62: World 14-Year Perspective for Birthday Greeting

Cards by Geographic Region – Percentage Breakdown of Value

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East & Africa, and Latin America Markets for

Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-102

Table 63: World Recent Past, Current & Future Analysis forAnniversary Greeting Cards by Geographic Region – US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2014 through 2020 (includes correspondingGraph/Chart) II-103

Table 64: World Historic Review for Anniversary Greeting

Cards by Geographic Region – US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin America Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2013

(includes corresponding Graph/Chart) II-104

Table 65: World 14-Year Perspective for Anniversary GreetingCards by Geographic Region – Percentage Breakdown of ValueSales for US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Middle East & Africa, and Latin America Markets forYears 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-105

Table 66: World Recent Past, Current & Future Analysis for

Other Everyday Cards by Geographic Region – US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin America Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2014

through 2020 (includes corresponding Graph/Chart) II-106

Table 67: World Historic Review for Other Everyday Cards byGeographic Region – US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Middle East & Africa, and Latin AmericaMarkets Independently Analyzed with Annual Sales Figures inUS$ Million for Years 2007 through 2013 (includescorresponding Graph/Chart) II-107

Table 68: World 14-Year Perspective for Other Everyday Cards

by Geographic Region – Percentage Breakdown of Value Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East & Africa, and Latin America Markets for

Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-108

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Market Snapshots III-1

Market Overview III-1

Table 69: Leading Greeting Cards Companies in the US

(2013): Percentage Share Breakdown of Value Sales for

American Greeting, Hallmark, and Others (includes

corresponding Graph/Chart) III-2

Table 70: Leading Players in the US Mother’s Day GreetingCards Market (2013): Percentage Share Breakdown of ValueSales for American Greetings, Hallmark and Others (includescorresponding Graph/Chart) III-2

Table 71: US Greeting Cards Market by Distribution Channel

(2013): Percentage Share Breakdown of Sales for Card & Gift

Stores, Mass-Market Retailers, Chain Drug Stores, Food

Discount Party Stores, Dollar Stores and Others (includes

corresponding Graph/Chart) III-3

Not-so-Promising Future for Greeting Cards III-3

Major Trends III-4

Sales of Cards for “Everyday Situations” Outstrip “

Occasion-Specific Cards” III-4

Hispanics: America’s Fastest Growing Ethnic Group III-4

Cards for Pets: A Rising Concept III-4

Keeping Retailers on their Toes III-4

Alternative Seeker Personality: A Big Threat to the

Greetings Card Market III-5

A Peek into Niche Markets III-5

Religious Cards III-5

Inspirational Cards III-6

Product Launches III-6

Strategic Corporate Developments III-7

Select Key Players III-7

B.Market Analytics III-11

Unit Analytics III-11

Table 72: US Recent Past, Current & Future Analysis for

Greeting Cards by Occasion – Seasonal Cards (Christmas/New

Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day

and Other Seasonal Cards); and Everyday Cards (Birthday,

Anniversary, Get Well, Friendship, Sympathy and Other

Everyday Cards); Markets Independently Analyzed with Annual

Sales Figures in Million Units for Years 2014 through 2020

(includes corresponding Graph/Chart) III-11

Table 73: US Historic Review for Greeting Cards by Occasion -Seasonal Cards (Christmas/ New Year, Valentine’s Day,Mother’s Day, Easter, Father’s Day and Other SeasonalCards); and Everyday Cards (Birthday, Anniversary, GetWell, Friendship, Sympathy and Other Everyday Cards);Markets Independently Analyzed with Annual Sales Figures inMillion Units for Years 2007 through 2013 (includescorresponding Graph/Chart) III-12

Table 74: US 14-Year Perspective for Greeting Cards by

Occasion – Percentage Breakdown of Unit Sales for Seasonal

Cards (Christmas/New Year, Valentine’s Day, Mother’s Day,

Easter, Father’s Day and Other Seasonal Cards); and

Everyday Cards (Birthday, Anniversary, Get Well,

Friendship, Sympathy and Other Everyday Cards); Markets for

Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) III-13

Value Analytics III-14

Table 75: US Recent Past, Current & Future Analysis for

Greeting Cards by Occasion – Seasonal Cards (Christmas/New

Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day

and Other Seasonal Cards); and Everyday Cards (Birthday,

Anniversary, Get Well, Friendship, Sympathy and Other

Everyday Cards); Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2014 through 2020

(includes corresponding Graph/Chart) III-14

Table 76: US Historic Review for Greeting Cards by Occasion- Seasonal Cards (Christmas/ New Year, Valentine’s Day,Mother’s Day, Easter, Father’s Day and Other SeasonalCards); and Everyday Cards (Birthday, Anniversary, GetWell, Friendship, Sympathy and Other Everyday Cards);Markets Independently Analyzed with Annual Sales Figures inUS$ Million for Years 2007 through 2013 (includescorresponding Graph/Chart) III-15

Table 77: US 14-Year Perspective for Greeting Cards by

Occasion – Percentage Breakdown of Value Sales for Seasonal

Cards (Christmas/New Year, Valentine’s Day, Mother’s Day,

Easter, Father’s Day and Other Seasonal Cards); and

Everyday Cards (Birthday, Anniversary, Get Well,

Friendship, Sympathy and Other Everyday Cards); Markets for

Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) III-16

2. CANADA III-17A.Market Analysis III-17Current & Future Analysis III-17In Unit Terms III-17In Value Terms III-17Carlton cards ltd. – a key player III-17B.Market Analytics III-18Unit Analytics III-18Table 78: Canadian Recent Past, Current & Future Analysisfor Greeting Cards by Occasion – Seasonal Cards(Christmas/New Year, Valentine’s Day, Mother’s Day, Easter,Father’s Day and Other Seasonal Cards); and Everyday Cards(Birthday, Anniversary, Get Well, Friendship, Sympathy andOther Everyday Cards); Markets Independently Analyzed withAnnual Sales Figures in Million Units for Years 2014through 2020 (includes corresponding Graph/Chart) III-18

Table 79: Canadian Historic Review for Greeting Cards by

Occasion – Seasonal Cards (Christmas/ New Year, Valentine’s

Day, Mother’s Day, Easter, Father’s Day and Other Seasonal

Cards); and Everyday Cards (Birthday, Anniversary, Get

Well, Friendship, Sympathy and Other Everyday Cards);

Markets Independently Analyzed with Annual Sales Figures in

Million Units for Years 2007 through 2013 (includes

corresponding Graph/Chart) III-19

Table 80: Canadian 14-Year Perspective for Greeting Cardsby Occasion – Percentage Breakdown of Unit Sales forSeasonal Cards (Christmas/New Year, Valentine’s Day,Mother’s Day, Easter, Father’s Day and Other SeasonalCards); and Everyday Cards (Birthday, Anniversary, GetWell, Friendship, Sympathy and Other Everyday Cards);Markets for Years 2007, 2015 & 2020 (includes correspondingGraph/Chart) III-20Value Analytics III-21Table 81: Canadian Recent Past, Current & Future Analysisfor Greeting Cards by Occasion – Seasonal Cards(Christmas/New Year, Valentine’s Day, Mother’s Day, Easter,Father’s Day and Other Seasonal Cards); and Everyday Cards(Birthday, Anniversary, Get Well, Friendship, Sympathy andOther Everyday Cards); Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2014 through2020 (includes corresponding Graph/Chart) III-21

Table 82: Canadian Historic Review for Greeting Cards by

Occasion – Seasonal Cards (Christmas/ New Year, Valentine’s

Day, Mother’s Day, Easter, Father’s Day and Other Seasonal

Cards); and Everyday Cards (Birthday, Anniversary, Get

Well, Friendship, Sympathy and Other Everyday Cards);

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2007 through 2013 (includes

corresponding Graph/Chart) III-22

Table 83: Canadian 14-Year Perspective for Greeting Cardsby Occasion – Percentage Breakdown of Value Sales forSeasonal Cards (Christmas/New Year, Valentine’s Day,Mother’s Day, Easter, Father’s Day and Other SeasonalCards); and Everyday Cards (Birthday, Anniversary, GetWell, Friendship, Sympathy and Other Everyday Cards);Markets for Years 2007, 2015 & 2020 (includes correspondingGraph/Chart) III-23

3. JAPAN III-24

A.Market Analysis III-24

Market Snapshots III-24

Current & Future Analysis III-24

In Unit Terms III-24

In Value Terms III-24

Japanese Market Depends More on Imports III-24

B.Market Analytics III-25

Unit Analytics III-25

Table 84: Japanese Recent Past, Current & Future Analysis

for Greeting Cards by Occasion – Seasonal Cards

(Christmas/New Year, Valentine’s Day, and Other Seasonal

Cards); and Everyday Cards (Birthday, Anniversary, and

Other Everyday Cards); Markets Independently Analyzed with

Annual Sales Figures in Million Units for Years 2014

through 2020 (includes corresponding Graph/Chart) III-25

Table 85: Japanese Historic Review for Greeting Cards byOccasion – Seasonal Cards (Christmas/New Year, Valentine’sDay, and Other Seasonal Cards); and Everyday Cards(Birthday, Anniversary, and Other Everyday Cards); MarketsIndependently Analyzed with Annual Sales Figures in MillionUnits for Years 2007 through 2013 (includes correspondingGraph/Chart) III-26

Table 86: Japanese 14-Year Perspective for Greeting Cards

by Occasion – Percentage Breakdown of Unit Sales for

Seasonal Cards (Christmas/New Year, Valentine’s Day, and

Other Seasonal Cards); and Everyday Cards (Birthday,

Anniversary, and Other Everyday Cards); Markets for Years

2007, 2015 & 2020 (includes corresponding Graph/Chart) III-27

Value Analytics III-28

Table 87: Japanese Recent Past, Current & Future Analysis

for Greeting Cards by Occasion – Seasonal Cards

(Christmas/New Year, Valentine’s Day, and Other Seasonal

Cards); and Everyday Cards (Birthday, Anniversary, and

Other Everyday Cards); Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2014 through

2020 (includes corresponding Graph/Chart) III-28

Table 88: Japanese Historic Review for Greeting Cards byOccasion – Seasonal Cards (Christmas/ New Year, Valentine’sDay, and Other Seasonal Cards); and Everyday Cards(Birthday, Anniversary, and Other Everyday Cards); MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2007 through 2013 (includes correspondingGraph/Chart) III-29

Table 89: Japanese 14-Year Perspective for Greeting Cards

by Occasion – Percentage Breakdown of Value Sales for

Seasonal Cards (Christmas/New Year, Valentine’s Day, and

Other Seasonal Cards); and Everyday Cards (Birthday,

Anniversary, and Other Everyday Cards); Markets for Years

2007, 2015 & 2020 (includes corresponding Graph/Chart) III-30

4. EUROPE III-31A.Market Analysis III-31Current & Future Analysis III-31In Unit Terms III-31In Value Terms III-31B.Market Analytics III-32Unit Analytics III-32Table 90: European Recent Past, Current & Future Analysisfor Greeting Cards by Geographic Region – France, Germany,Italy, UK, Spain, Russia, and Rest of Europe MarketsIndependently Analyzed with Annual Sales Figures in MillionUnits for Years 2014 through 2020 (includes correspondingGraph/Chart) III-32

Table 91: European Historic Review for Greeting Cards by

Geographic Region – France, Germany, Italy, UK, Spain,

Russia, and Rest of Europe Markets Independently Analyzed

with Annual Sales Figures in Million Units for Years 2007

through 2013 (includes corresponding Graph/Chart) III-33

Table 92: European 14-Year Perspective for Greeting Cardsby Geographic Region – Percentage Breakdown of Unit Salesfor France, Germany, Italy, UK, Spain, Russia, and Rest ofEurope Markets for Years 2007, 2015 & 2020 (includescorresponding Graph/Chart) III-34

Table 93: European Recent Past, Current & Future Analysis

for Greeting Cards by Occasion – Seasonal Cards

(Christmas/New Year, Valentine’s Day, and Other Seasonal

Cards); and Everyday Cards (Birthday, Anniversary, and

Other Everyday Cards); Markets Independently Analyzed with

Annual Sales Figures in Million Units for Years 2014

through 2020 (includes corresponding Graph/Chart) III-35

Table 94: European Historic Review for Greeting Cards byOccasion – Seasonal Cards (Christmas/New Year, Valentine’sDay, and Other Seasonal Cards); and Everyday Cards(Birthday, Anniversary, and Other Everyday Cards); MarketsIndependently Analyzed with Annual Sales Figures in MillionUnits for Years 2007 through 2013 (includes correspondingGraph/Chart) III-36

Table 95: European 14-Year Perspective for Greeting Cards

by Occasion – Percentage Breakdown of Unit Sales for

Seasonal Cards (Christmas/New Year, Valentine’s Day, and

Other Seasonal Cards); and Everyday Cards (Birthday,

Anniversary, and Other Everyday Cards); Markets for Years

2007, 2015 & 2020 (includes corresponding Graph/Chart) III-37

Value Analytics III-38

Table 96: European Recent Past, Current & Future Analysis

for Greeting Cards by Geographic Region – France, Germany,

Italy, UK, Spain, Russia, and Rest of Europe Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2014 through 2020 (includes corresponding

Graph/Chart) III-38

Table 97: European Historic Review for Greeting Cards byGeographic Region – France, Germany, Italy, UK, Spain,Russia, and Rest of Europe Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2007through 2013 (includes corresponding Graph/Chart) III-39

Table 98: European 14-Year Perspective for Greeting Cards

by Geographic Region – Percentage Breakdown of Value Sales

for France, Germany, Italy, UK, Spain, Russia, and Rest of

Europe Markets for Years 2007, 2015 & 2020 (includes

corresponding Graph/Chart) III-40

Table 99: European Recent Past, Current & Future Analysisfor Greeting Cards by Occasion – Seasonal Cards(Christmas/New Year, Valentine’s Day, and Other SeasonalCards); and Everyday Cards (Birthday, Anniversary, andOther Everyday Cards); Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2014 through2020 (includes corresponding Graph/Chart) III-41

Table 100: European Historic Review for Greeting Cards by

Occasion – Seasonal Cards (Christmas/New Year, Valentine’s

Day, and Other Seasonal Cards); and Everyday Cards

(Birthday, Anniversary, and Other Everyday Cards); Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2007 through 2013 (includes corresponding

Graph/Chart) III-42

Table 101: European 14-Year Perspective for Greeting Cardsby Occasion – Percentage Breakdown of Value Sales forSeasonal Cards (Christmas/New Year, Valentine’s Day, andOther Seasonal Cards); and Everyday Cards (Birthday,Anniversary, and Other Everyday Cards); Markets for Years2007, 2015 & 2020 (includes corresponding Graph/Chart) III-43

4a. FRANCE III-44

A.Market Analysis III-44

Current & Future Analysis III-44

In Unit Terms III-44

In Value Terms III-44

B.Market Analytics III-45

Unit Analytics III-45

Table 102: French Recent Past, Current & Future Analysis

for Greeting Cards by Occasion – Seasonal Cards

(Christmas/New Year, Valentine’s Day, and Other Seasonal

Cards); and Everyday Cards (Birthday, Anniversary, and

Other Everyday Cards); Markets Independently Analyzed with

Annual Sales Figures in Million Units for Years 2014

through 2020 (includes corresponding Graph/Chart) III-45

Table 103: French Historic Review for Greeting Cards byOccasion – Seasonal Cards (Christmas/New Year, Valentine’sDay, and Other Seasonal Cards); and Everyday Cards(Birthday, Anniversary, and Other Everyday Cards); MarketsIndependently Analyzed with Annual Sales Figures in MillionUnits for Years 2007 through 2013 (includes correspondingGraph/Chart) III-46

Table 104: French 14-Year Perspective for Greeting Cards by

Occasion – Percentage Breakdown of Unit Sales for Seasonal

Cards (Christmas/New Year, Valentine’s Day, and Other

Seasonal Cards); and Everyday Cards (Birthday, Anniversary,

and Other Everyday Cards); Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) III-47

Value Analytics III-48

Table 105: French Recent Past, Current & Future Analysis

for Greeting Cards by Occasion – Seasonal Cards

(Christmas/New Year, Valentine’s Day, and Other Seasonal

Cards); and Everyday Cards (Birthday, Anniversary, and

Other Everyday Cards); Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2014 through

2020 (includes corresponding Graph/Chart) III-48

Table 106: French Historic Review for Greeting Cards byOccasion – Seasonal Cards (Christmas/ New Year, Valentine’sDay, and Other Seasonal Cards); and Everyday Cards(Birthday, Anniversary, and Other Everyday Cards); MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2007 through 2013 (includes correspondingGraph/Chart) III-49

Table 107: French 14-Year Perspective for Greeting Cards by

Occasion – Percentage Breakdown of Value Sales for Seasonal

Cards (Christmas/New Year, Valentine’s Day, and Other

Seasonal Cards); and Everyday Cards (Birthday, Anniversary,

and Other Everyday Cards); Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) III-50

4b. GERMANY III-51A.Market Analysis III-51Current & Future Analysis III-51In Unit Terms III-51In Value Terms III-51B.Market Analytics III-52Unit Analytics III-52Table 108: German Recent Past, Current & Future Analysisfor Greeting Cards by Occasion – Seasonal Cards(Christmas/New Year, Valentine’s Day, and Other SeasonalCards); and Everyday Cards (Birthday, Anniversary, andOther Everyday Cards); Markets Independently Analyzed withAnnual Sales Figures in Million Units for Years 2014through 2020 (includes corresponding Graph/Chart) III-52

Table 109: German Historic Review for Greeting Cards by

Occasion – Seasonal Cards (Christmas/ New Year, Valentine’s

Day, and Other Seasonal Cards); and Everyday Cards

(Birthday, Anniversary, and Other Everyday Cards); Markets

Independently Analyzed with Annual Sales Figures in Million

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) III-53

Table 110: German 14-Year Perspective for Greeting Cards byOccasion – Percentage Breakdown of Unit Sales for SeasonalCards (Christmas/New Year, Download the full report:

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