Maldives Roadshow kicked off last evening in Dubai. Targeting the Middle Eastern travel trade of 4 major cities, Dubai, Abu Dhabi, Kuwait and Doha, the roadshows will take place on 23rd, 24th, 26th and 27th respectively. The main objective of the road show is to penetrate the Middle Eastern market and increase market share from the Middle East.

Organized by the Maldives Marketing and PR Corporation (MMPRC), 14 representative partners from the tourism industry of Maldives are participating at the Roadshow together with MMPRC. They are Adaaran Resorts, Villa Hotels and Resorts, Sun Siyam Resorts, Akquasun Canopus Maldives, Loama Resorts Maldives, Reollo Travel, Anantara Kihavah, Crown Tours, Lets Go Maldives, Per Aquam Huvafen Fushi, Trav Maldives, Splendid Asia and Starwood Maldives.

The road show offers aplatform for the Maldives to establish direct contact with the Middle Eastern travel trade. It is also an opportunity for the Middle Eastern travel trade to receive the latest updates of Maldives as well as directly meet the representatives from some of the Maldives’ most popular hotels and resorts and travel agents who are participating at the Road show.

The first event in Dubai saw an overwhelming 130 participants in last evening’s event. The attendees included tour wholesalers, travel agents and media from Dubai. From the confirmations received so far, over 80 participants are expected in each of the other cities as well, indicating their level of interest in the destination.

Referring to the success of the first event in Dubai, Mr. Abdulla Ziyath, Managing Director of MMPRC stated that we have planned more activities in the Middle East to aggressively promote the destination to help achieve the targets for the year and for upcoming Visit maldives Year 2016.

Maldives received 19,004 tourists from the Middle East from January to June 2015, which is a 6.8% increase compared to the same period in 2014. Hosting of the Road show will help boost arrivals from Middle East.