Qatar Airways has received tremendous support globally for its recently-launched television and social media commercial titled ‘No Borders, Only Horizons’, which has been viewed by more than 54 million viewers worldwide, making it the top viral video during the last week of June.
The campaign, launched across the airline’s social media channels, was listed as the top viral video after gaining more than 54 million views. The commercial was viewed more than 50 million times on the airline’s Facebook page, with nearly 800,000 views on Twitter, more than three million views on Instagram and more than one million views on Youtube.
The success of the commercial comes from its expression of the airline’s firm belief in the idea that travel goes beyond borders and prejudice, and that it is a necessity and right for all to explore this world that we live in.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: Despite ongoing prejudice and illegal actions, Qatar Airways continues to soar high in the sky where borders and boundaries do not exist, only horizons. We are overjoyed to see that many of our loyal followers around the world have affirmed our core values, which aim at bringing people together. It is because of our diverse and global network of supporters that we continue to fly the skies together. We firmly believe travel is a right for all, and this world is all of ours to explore.
The blockade on the State of Qatar initiated on 5 June stripped Qatar Airways of the rights granted to it as an international airline. Nonetheless, our focus is on ensuring that we continue to serve our passengers by delivering the award-winning service which we are renowned for.
Qatar Airways Senior Vice President Marketing and Corporate Communications Ms. Salam Al Shawa said: It is said that a picture is worth a thousand words. In this case, that is absolutely true. We wanted to use an emotional visual medium to convey our message. This commercial eloquently expresses the sadness we feel at being separated from our passengers. Our brand message is ‘Going Places Together.’ We are together with our passengers in everything. To be forcibly separated from them is a violation of our fundamental purpose, which is to bring people together.
The campaign highlights the common ground Qatar Airways shares with thousands of its supporters from all parts of the world, which affirms the belief that the sky has no limits. The ‘No Borders, Only Horizons’ campaign promotes the airline’s core philosophy: that the world is a better place when we explore it together.
The sky, there should be no borders up here, only horizons. As an airline, we don’t believe in boundaries, we believe in bringing people together; the world is better that way. It is a right for all of us to go where we need to go, to feel the things we want to feel, to see the people we want to see. That’s why we’ll continue to fly the skies, providing you with everything we can and treating everyone how they deserve to be treated. We do this because we know that travel goes beyond borders and prejudice; that travel teaches compassion; that travel is a necessity.
The commercial captured the global media spotlight last week, making headlines in prominent media outlets worldwide, including Bloomberg and CNN.
The ‘No Borders, Only Horizons’ campaign can be viewed here: https://www.youtube.com/watch?v=0mA7v_qFAeI
Qatar Airways will continue its journey forward with the launch of its new route to Skopje, Republic of Macedonia on 17 July. The airline will launch a host of other new destinations throughout the remainder of this year and into 2018, including San Francisco (USA), Canberra (Australia), Douala (Cameroon), Libreville (Gabon), Medan (Indonesia), Rio de Janeiro (Brazil), Santiago (Chile) and Sarajevo (Bosnia and Herzegovina), as well as many others.
Qatar Airways has received a number of accolades this year, including Airline of the Year by the prestigious 2017 Skytrax World Airline Awards, which was held at the Paris Air Show. This is the fourth time that Qatar Airways has been given this global recognition as the world’s best airline. In addition to being voted Best Airline by travellers from around the world, Qatar’s national carrier also won a raft of other major awards at the ceremony, including Best Airline in the Middle East, World’s Best Business Class and World’s Best First Class Airline Lounge.
The award-winning airline also recently revealed the first Boeing 777 equipped with the airline’s new and unique seat design, Qsuite, during the Paris Air Show 2017. Since its official debut in Paris, Qsuite has been featured on the Doha-London Heathrow route, to be followed by service to Paris and New York, with the airline’s fleet retrofitted at the rate of one plane per month.
Source: QATAR AIRWAYS