London, The Kingdom of Saudi Arabia, the world’s fastest-growing tourism destination, is taking part, once again, in the World Travel Market (WTM), held in London from November 6 to 9, to promote tourism to the country.
More than 75 representatives of the most important tourist destinations, such as AlUla, Diriyah, Al Soudah, historic Jeddah, of ministries and agencies, of the most important international hotel chains, airlines, travel and tourism companies, and tour operators, in addition to a number of “Nusuk” platform partners, take part in the event; the number marks a 48% increase over the previous participation.
The Kingdom will be present in an interactive pavilion that projects the Saudi hospitality and culture, highlights unique destinations and inspiring experiences and reflects its natural and climatic diversity. A media center will host an elite group of leaders and officials, and a section is dedicated to innovative technical solutions and the unified government platform “Nusuk” to serve those wishing to visit Makkah and Medinah.
Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority Ahmed bin Aqeel Al-Khatib said: “With pride, Saudi tourism is enhancing its remarkable and distinguished presence at WTM in London, through more than 75 partners of the Saudi tourism sector, to contribute to highlighting destinations, offers and events, and reinforce the Kingdom’s leadership position in the field of sustainable tourism.”
“The Kingdom of Saudi Arabia’s participation in important global forums is expanding year after year, which confirms our firm commitment to advancing the growth and prosperity of the global tourism sector, and achieving the goals of Saudi Vision 2030, by highlighting the enormous investment opportunities and inviting the whole world to explore inspiring tourism experiences, which only exist in Saudi Arabia”, Al-Khatib added.
Saudi Tourism Authority CEO Fahd Hamidaddin said: “Our participation this year in the WTM comes to confirm to our partners our commitment to providing everything new and of quality, and today we bring the largest number of destinations, products and service providers, in order to attract larger numbers and segments of international travelers.”
He stressed that the winter season in Saudi Arabia is the richest, most diverse and most popular, “with more than 11,000 events, activities and experiences” taking place, and “we are honored to invite the whole world to visit Saudi Arabia and enjoy its unique winter and evaluate its impressive events.”
The participation in the WTM is the result of the continuous support provided by the Kingdom’s wise leadership to the tourism sector, as well as of the efforts exerted by the Saudi tourism sector to consolidate the Kingdom’s position on the global tourism map, and to support the growth of the global tourism sector.
The Kingdom of Saudi Arabia has held the presidency of the Executive Council of the United Nations World Tourism Organization (UNWTO) since 2022; it was re-elected to the position in October 2023. It also hosts the World Tourism Organization’s first regional office in the Middle East.
Source: Saudi Press Agency